Email marketing is one of the most cost-effective ways to promote your business. It is inexpensive and can return great results when targeted at the right people. However, recent changes in social opinion and government regulation have made email marketing more complicated than ever before. You do not want to take the risk of your prospective customers complaining that you are sending spam to their inboxes. Not only would this be bad for your business reputation, but it could also cost you money.

Ensonix can help to make your email marketing campaign effective, easier to manage, and compliant with the new anti-spam legislation.

Step 1: Create an opt-in email marketing list

The first step in any email marketing campaign is to build your opt-in email list. It is best to send your emails only to those who have requested that you do so (they have opted-in). This is what is meant by Permission marketing.

The easiest way to begin building your email list is by adding a sign-up form to your web site where your web site visitors can subscribe to an email newsletter about your products and services. The subscriber information that is collected through the web site can be automatically added to a marketing database which will be used to send an email to your subscribers.

Example:

Yes, please subscribe me to your newsletter.
 

Ensonix can help you to build this functionality into your web site. We will also advise you on other ways in which you can safely collect email addresses from your customers.

Step 2: Create an email newsletter

Now you can go ahead and write your email newsletter, promotional emails, press releases and more. Your email can be plain text, but most readers respond better to HTML email with images as well as text.

Ensonix can help you to design and write effective HTML newsletters that capture your customer's attention and build customer loyalty.

Step 3: Send your email newsletter.

With the newly created HTML newsletter and an opt-in email list, you're ready to send your message to your customers.

Small email lists can be sent through your regular email client, such as Outlook, Outlook Express, Netscape Mail, Thunderbird or Entourage.

However, for large email lists, your may find that your ISP limits the number of emails you can send through your usual business email account. Ensonix can recommend software or services which will send bulk emails for you at a low cost per email sent, depending on the total number of emails sent per campaign.

Our bulk email solutions vary depending on our clients' requirements. Once we know more about your company and your target market, we can provide a custom tailored solution.

Step 4: Measuring the campaign success rate.

It's no good at all to begin any kind of advertising or marketing campaign without some idea of how you are going to measure the results.

Ensonix can help you to measure your email campaign's effectiveness by tracking the delivery of your emails, how many recipients actually opened and read your email, and how many of those readers visited your site. We can also set up automatic deletion of incorrect or non-existent email addresses from your list, keeping your list as up to date as possible. We can also ensure that unsubscribe requests are dealt with effectively so that you do not upset any of your customers.

Example:

Thank you. Your unsubscribe request has been received and your email address has been removed from our database. We'll miss you!
 

Step 5: Reporting

Ensonix can provide reports on the effectiveness of your campaign, and track the email opens, email bounces, click-thrus and subscriber numbers over the campaign period.

An email marketing campaign can add value to your web site, making it more than just a static one-way advertisement for your company, and turn your web site into a both valuable marketing tool and a vital feedback link with your customers.

Call or email us today to discuss your email marketing concerns and requirements, or to arrange a meeting.