There is no such thing as passing foot traffic on the internet. Most web sites rely on promotion, advertising and being found through search engines such as Yahoo! and Google.

70% of your traffic could and should be coming from search engines.

Search engines index web sites and calculate each web page's relevance to the "keywords" contained in the text of the web site. A site's relevance is then compared against other similar sites containing the same keywords, and the pages are ranked. When somebody searches for a certain term, more relevant web pages are ranked higher, and therefore appear first in the search results. Most internet users will only bother to read the first three pages of search results - typically 30 results. If your site is not listed in the top 30 results for your keywords, then you will most likely miss out on the traffic, possibly losing that traffic to your competitors.

Search Engine Optimization does a much better job of attracting visitors from search engines by analyzing the structure and content your site, and making changes and adjustmants to the copy and other components of the site to make it more relevant to the keywords. This will bring more targetted traffic to your web site. Your visitors will be actively looking for the information that your pages contain. This will likely result in a higher conversion rate to actual sales.

Ensonix offers Search Engine Optimization services to help you to improve your web site's search engine rankings.

• We will examine your website and make recommendations to you on how to tweak your web site content to make it more search engine friendly.
• We will submit your site to the major search engines. We usually do not bother with submitting to 10,000 search engines, as some others advertise, because we find that most of these are small sites with no traffic, and not worth submitting to.
• We will submit your site to the major search directories, such as Yahoo Directory, and advise on which other paid placement directories are worth submitting your site to.
• We will also work with you to establish, manage and track a pay-per-click advertising campaign that will bring targeted visitors to your site in the most cost-efficient manner possible, using Google Adwords and Yahoo Search Marketing/Overture.
• We will also analyze and report on your web site traffic, to show you which search engines are sending you traffic, and measuring the effectiveness of your search engine campaigns.

Call or email us today to discuss optimizing your web site for search engines, or to arrange a meeting.